Jun
26
Looking for ideas to name your E-Commerce Website?
Hey! Are you searching for the perfect name for your next E-Commerce Website? But still confused and not able to select one as per your desired choice. Of course, it is not at all easy, we can understand. Your next E-commerce brand name should be memorable, bold, and connected with your target audience. After all, people will recognise your brand with this name only in the future. It is important to research well and choose the best one.
But let me tell you, choosing your brand’s name on your end will not help you at all. To build a brand, it is important to research several aspects. Maybe you choose the best, but if its domain name is not available on the hosting site, then there might be a high chance that you can break your heart and face high disappointment.
Don’t worry! In this blog, we will help you choose the right name for your online store and provide tips on launching a successful e-commerce store in the market. To leverage all the modern technological benefits, you can partner with the best E-Commerce Website Development company.
Case Study of famous E-Commerce Websites across 10 leading eCommerce categories:
We have chosen 10 leading eCommerce Categories and found the top 5 brands for each category based on Google search results in USA Virginia location. This will show a common pattern for the shops which are successful and ranking. The common patterns include:
- Short, simple and catchy name
- Industry focussed keywords in brand name
- Brand Name = Domain Name (for SEO boost)
- The business promotes fresh supply
- Business names with Surname of Owner promotes legacy
- Can cater scalable product line
- International Appeal
- Sound & Style
- Economic | Premium feel whichever suites
- Clear Target Audience
Here’s a quick analysis of Top 5 ranking brands on Google Search in USA Virginia location:
Fashion & Apparel: Top 5 E-Commerce Websites in this category
Electronics & Gadgets: Top 5 E-Commerce Websites in this category
Beauty & Personal Care: Top 5 E-Commerce Websites in this category
Home & Furniture: Top 5 E-Commerce Websites in this category
Grocery & Food Delivery: Top 5 E-Commerce Websites in this category
Health & Fitness: Top 5 E-Commerce Websites in this category
Books & Education: Top 5 E-Commerce Websites in this category
Baby & Kids Products: Top 5 E-Commerce Websites in this category
- Babies”R”Us
- Luna Baby Store
- Babyshop (International – based in Sweden)
- The Children’s Place
- Goodbuy Gear
Auto Parts & Accessories: Top 5 E-Commerce Websites in this category
Pet Supplies: Top 5 E-Commerce Websites in this category
Important things to consider for an E-commerce brand’s digital success
- Make sure that the most searched keywords or names that users are searching for are included in your content, either in the product description or in any way. You can easily find these keywords by utilising Google keyword planner or competitor analysis.
- Make sure that your product names are small and easy to remember.
- If your product is local or has some specifically related to your city, then include your city name – for example, Los Angeles Apparel.
- Another tip is that your shop name and URL should same.
- Try to get .com domain – it will give you worldwide presence.
How to choose the name of your e-commerce store?
First of all, before getting panicked, just relax!
Once your mind is fully calm, it’s time to think about the important factors, such as the products that you will sell in the market. You want to launch a marketplace or your e-commerce website.
Once you get clarity on these points, it’s time to think about the next steps that will help you choose the accurate name for your brand.
Steps to Choose your Brand name
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Identify your Brand Vibe
There are several online stores in the market, but it’s important to consider what your business vibe is and it wants to convey. The vibe can offer fun, elegant, or premium experiences. Once you finalise, then think about your band name in around one or two words.
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Keep it Simple
Once you identify and get the idea for the name, it’s time to reflect on the name. It is important that you keep it very simple and easy to understand for your customers.
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- Don’t use a complex name that is hard to understand for the audience.
- If you are still confused, you can say the name out loud and also ask for recommendations from your near and dear ones.
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Don’t lose your Originality
Many people used to make this mistake. In this fancy world, to be recognized as cool or elegant, majorly people tend to opt for the fancy and cool names. On the other hand, they mainly lose the charm of their originality. So, while keeping your online store name, don’t lose your originality. It’s completely fine if it’s not fancy or sounds cool, but your e-commerce brand should represent something original to your customers.
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Test your Brand
- Before taking the final step, test your brand by saying it out loud or sharing it with your friends and family.
- Start feeling how it looks on different packaging and different social media campaigns.
- If the name of your e-commerce brand still excites you, then it is a signal that this is the right one for you.
If you have finalised and are satisfied with your brand name, now it’s time to check the reality – yes, only finalising your name on your terms is not enough, to create buzz in the digital world, there are several steps that you need to check.
Let’s follow the next steps-
How to start your Digital Journey for your E-Commerce website?
Now, let’s find out how you can create buzz in the digital world. In the above blog, we are sharing some important tips that you can’t afford to miss out on before launching your own e-commerce website in the market or starting the process of website development.
1. Check Domain Name Availability
So, before taking any step, it’s time to check the domain name. It is important to check that the domain name is available in the market or that someone else has already booked it.
- You can check the domain authority on different hosting and domain platforms, such as Hostinger and GoDaddy.
- You can open the website, search your domain name, and check if it is available or not.
- If it is easily available so you can pay the amount and book it in your name.
But in case it is already booked, you have to search for another online store name, or you can talk with the agent and get it by paying some extra amount. On the other hand, it’s a little bit risky as another person should also be willing to sell it out.
2. Logo Design
After sorting your domain name, you are one step closer to launching your website. Now, it’s time to opt for the logo design. Yes, a logo is the next major thing that you will require to launch your brand. Logo represents the brand – it’s an icon, but it represents the identity and helps businesses to connect with their customers.
Create logos that are interactive, engaging, and easy to relate to your brand. In this, you have to pick the trendy colors and decide on a theme, also. As your e-commerce marketing activities will reflect through them only.
Steps of Logo Design for an E-commerce Online Store
- Have a clear idea of logo design
- Brainstorming on your logo ideation
- Decide on logo style
- Choose a color scheme
- Pick a font
After all this brainstorming, collaborate with the designer, have the final discussion, and create the logo as per design skills and with the right utilization of design tools.
Once your logo is finalised, we advise you to register it in the market. It is important to have copyright on it. It will give you legal rights and belong to you forever.
Tip for logo design – Always design your logo; never use another brand’s idea or style. This can make you pay later.
3. Website Development
Now, it’s the final step to launch your brand in the market. Start developing your website for your users. Build high-tech websites with modern technologies that offer a seamless user experience to the users, and understand your brand identity.
Important functionalities that you can’t afford to lose on the website
- Smart filters
- Integrate a shopping cart
- Secure payment gateways
- Mobile responsiveness
- User-friendly navigation
You can develop a website with a ready-to-go theme on WordPress or opt for custom website development services. No doubt, a ready-to-go WordPress theme will give you an online presence, but a website development team in India will help you to introduce a professional brand in the market. Experienced website developers have an idea with their experience and can suggest that you opt for the advanced tools and technologies that align with your e-commerce development services.
3 Easy Tips to Run Your E-Commerce Website Successfully
Here are three easy tips that will help your e-commerce website increase user experience and conversion rates. Do a quick check-up of your website by checking these major pointers.
1. Responsive Check
The foremost thing that you should check after launching your website is that it is responsive on different platforms. An e-commerce website development team in India should check that the website is compatible on several platforms, including the website and mobile application. An e-commerce solution should support all devices and be easy to use for users without any hassle.
2. Speed Optimisation
In this digital world, no one has time to wait. Your users should not keep waiting for the websites to load, as a long duration can lead to losing interest. Make sure your e-commerce website and mobile application load in a maximum of 0 to 2 seconds.
Most of the website developers check the website speed with this site – https://pagespeed.web.dev . Make sure you acquire a 90+ score for your websites.
3. Index on Google
To increase your reach, it is important to integrate some SEO tricks into your e-commerce website. The most important part that will help you to index your website on Google is the Google Search Console. (https://search.google.com/search-console/
Henceforth, this will help you to increase brand awareness and deliver better outcomes.
Conclusion
If you are new to the e-commerce business, then this article will help you in many ways. We have covered everything from choosing a name to launching your website. Along with this, we have also covered some tips that you should consider after launching an e-commerce website.
Still, if you are looking for a more professional approach, you can partner with the best e-commerce website development company. The expert team can help you with a successful roadmap and the right technologies to integrate modern online store feature interaction.
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